As cellular consumers turn out to be a lot more acclimated to discussing their whereabouts through mobile phone gadgets, results from JiWire’s Mobile Audience Insights Survey confirm that they are also turning into much more open to getting advertisements and cell phone coupon codes related to where these people are.

In simple fact, a lot more than 50% of participants mentioned that they wished to get location-specific promotion, with cell phone coupon codes a much more attractive incentive as compared to checkins.

In the survey, cellular media enterprise JiWire examines marketplace trends around target audience data over public Wi-Fi throughout the 2nd quarter of the year 2010. The survey part of the research concentrated on location-based cellular services as well as queried respondents on their location-sharing habits and attitudes.

REF: Mashable.com

Aug 19th by admin